Strong tourism businesses are built on strong fundamentals. Cloud 12 runs practical, online workshops that help operators and emerging product owner’s understand the tourism industry, who they should be targeting, price confidently, package smartly, and reach their target markets through the right channels (POET).
Our capability building programme is designed for visitor-sector businesses across New Zealand, from SMEs to nationwide brands. Whether you wanting to get trade ready for the first time or looking for tools to help grow market share, our practical online courses will provide you with the support you need.
Why this matters now
Over the next two years, there is an increased focus on capability and development across the visitor sector. Cloud 12 is delivering a series of online workshops in support of that mahi.
Workshop series at a glance
- Format Online – live, interactive workshops (Zoom/Teams)
- Audience – Tourism operators, emerging product, regional partners
- Delivery – Group or 1-1 workshops with practical tools, worksheets, and follow-up resources
- Two streams – Marketing & Distribution · Business Foundations
- Four workshops – Pricing & Packaging · Trade Ready · Marketing 101 · Sustainable Tourism Business
- RBP subject areas – Marketing Strategy · Business Planning · Improved Business Systems · Environmental Sustainability
Stream 1 — Marketing & Distribution
Get your product priced right, packaged smartly, and into the channels that matter — from your own website through to international trade.
Pricing & Packaging
Confidently price your product, build packages that sell, and protect your margin. Suitable for operators who need practical tools to guide them through pricing and packaging, whether it is for the first timer or someone looking to work with trade.
Trade Ready
Understand how the international tourism trade really works — wholesalers, inbound operators, commissions, contracting, rate parity — and what your business needs in place to take a trade booking tomorrow.
Marketing 101
The marketing essentials every tourism business needs – knowing your customer, telling your story, choosing the right channels, and covering off POET.
Stream 2 — Business Foundations
Build the systems and structures that turn a tourism operation into a sustainable, future-fit business — using a framework already trusted across the New Zealand visitor sector.
Sustainable Tourism Business
Drawing on years of experience as a Qualmark tourism business advisor, Angela can support operators through this practical online workshop. Angela will take businesses through the five pillars that underpin sustainable tourism in New Zealand: Business Systems, Health & Safety, Environment, People, and Community & Culture. This workshop is a great opportunity for tourism business carry out a WOF, health check on their business.
Meet your trainer
Angela Scott brings over 30 years of hands-on experience working in the tourism industry for both the private and public sector. Angela has worked with travel trade for over 30 years and understand how the distribution channel works and how to work with travel trade. Angela has worked in a range of sales & marketing roles and is currently the Marketing Manager for Nga Herenga Great Rides of New Zealand and is also working with a range of SMEs to provide both strategic sales and marketing support. More recently Angela spent 4 years as a tourism business advisor for Qualmark, supporting operators to become Qualmarked and providing practical advice and support through the process.
Some recent career highlights in the training space, include:
- Four years with Qualmark as a tourism business advisor — guiding more than 100 New Zealand tourism operators through the five Sustainable Tourism Business pillars (Business Systems, Health & Safety, Environment, People, and Community & Culture)
- Worked with CEDA developing online training models for tourism operators in the Manawatū region
- Over 30 years’ experience working with travel trade and providing practical training / support to SMEs.
- Supporting a wide range of tourism operators through Covid, as a RBP service provider. Running practical workshops (marketing 101 workshop, through to the post Covid Pivot & reset).
- Angela’s most recent qualifications include completing a Digital Marketing Diploma through NZIE and completing an AI Course via NZIE.
‘I love working with operators to share my years of experience and knowledge through practical online training.”
What operators are saying
“Angela Scott provided outstanding support to our business, demonstrating strong marketing expertise in tourism. She guided us through COVID, helped clarify our business identity and target market, assisted with rebranding and logo development, and was invaluable during the Qualmark process, increasing our confidence and knowledge.”
Andrea Vijande Grace from Rathmoy Estate
“Angela Scott of Cloud 12 has worked with me since 2020 to develop my approach to sales and marketing and the development of my business.
Angela has been pivotal to the successful growth of our business with early assistance around product development and creating a sales and marketing plan and then in coaching and mentoring me around best practice sales and marketing in the tourism industry. Angela has assisted with a number of business development and marketing tasks over the last 6 years always whilst empowering me to learn myself in order to develop my business to the next level of growth.
Angela is an extremely competent and deeply experienced marketer, who has been added real value to me as a business owner every year the business has grown and changed.
She is a very able coach and sounding board who has been passionate about the success of my business and has met me where I am at and supported me personally and professionally to take the next steps and it has been a very positive and successful partnership from my perspective that I believe has contributed significantly to our success including the winning of a NZ tourism award and double digit growth annually for the last 6 years”.
Gabrielle Young from Terra & Tide
“Working with Angela Scott from Cloud12 was a key enabler in helping Manawatū evolve from a primarily domestic-focused destination into an emerging international-ready tourism region. Her work with our tourism industry, including supporting emerging tourism products, was instrumental in ensuring our post-pandemic journey was not simply one of recovery, but of sustainable growth and opportunities.
Through one-on-one engagement with tourism businesses, as well as the development of practical tools and guides to build long-term capability in areas such as pricing, packaging, and working with trade, Angela played an integral role in shaping the visitor economy in Manawatū. Feedback from our visitor industry was overwhelmingly positive, with Angela providing real, tangible value to businesses. Her knowledge, industry connections, and expertise delivered lasting value to both individual operators and the wider region.“
Janet Reynolds, Destination Development Project Manager, Central Economic Development Agency (CEDA)
Register your interest
Workshops run regularly throughout the year. To be notified of upcoming dates, or to discuss a tailored workshop for your team or region:
